📚 JIDAM — Open Access Dental Journal|ISSN: 2582-0559|IDA Madras
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Home›Archives›Vol 2, Issue 2 (Apr–Jun 2014)›Article 004
JIDAM · Vol 2, Issue 2 · April–June 2014
Review

Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies

Mr.Chellavignesh Sathyanarayanan, Dr.Deln Lovelina Franchis
Dept. of Public Health Dentistry, Tagore Dental College & Hospital, Rathinamangalam, Chennai
Vol 2 · Issue 2 · 2014 DOI: 10.37841/jidam.2014.v2.i2.004 🔓 Open Access 📅 2014
2
Authors
14
References
2014
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📝Abstract

"Get closer than ever to your customer so close that you tell them what they need well before they realize it themselves." As the saying goes today marketing strategies have gone beyond the science. Innovations and marketing are the two eyes which make a name into trusted brand. Today customers are bombarded with many health claims to buy a toothpaste for sensitivity. Toothpastes are the at home desensitizing agents which acts either by occluding the dentinal tubules or blocking the neural transmission. Day by day the science behind tooth pastes are growing which is known to the product developer and his/her competitor but common man only know the endorser who stands in front of the camera. This article deals with the science behind the toothpastes marketing for tooth sensitivity.

Keywords

Marketing and dentistry Innovations in toothpastes Dentin hypersensitivity Toothpaste
🔖How to Cite
Chellavignesh Sathyanarayanan, Deln Lovelina Franchis. Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies. J Indian Dent Assoc Madras. 2014;2(2). DOI: 10.37841/jidam.2014.v2.i2.004
Chellavignesh Sathyanarayanan, & Deln Lovelina Franchis. (2014). Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies. Journal of Indian Dental Association Madras, 2(2). https://doi.org/10.37841/jidam.2014.v2.i2.004
Chellavignesh Sathyanarayanan, and Deln Lovelina Franchis. "Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies." Journal of Indian Dental Association Madras, vol. 2, no. 2, 2014. DOI: 10.37841/jidam.2014.v2.i2.004.
Chellavignesh Sathyanarayanan, Deln Lovelina Franchis. Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies. J Indian Dent Assoc Madras. 2014;2(2). doi:10.37841/jidam.2014.v2.i2.004
Chellavignesh Sathyanarayanan, and Deln Lovelina Franchis. "Review of commercial toothpastes available in India which ashes 'n' number of times for treating tooth sensitivity based on their clinical studies." Journal of Indian Dental Association Madras 2, no. 2 (2014). https://doi.org/10.37841/jidam.2014.v2.i2.004.
📚References
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